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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 5,612,590 companies are currently using one or more Social Media software. Out of these, there are 4,336,308 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 75.42% of market share, Facebook with 14.33% of market share, Instagram with 4.08% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (95,906), Social Media (68,169), Digital Marketing (66,008).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

120

Technologies Tracked

9566556

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 9566556 companies are using Social Media tools. Twitter with 75.42% market share (7215344 customers), Facebook with 14.33% market share (1370511 customers), Instagram with 4.08% market share (390701 customers).

Technology

Market Share (Est.)

Customers

Twitter

75.42%

7215344

Facebook

14.33%

1370511

Instagram

4.08%

390701

HubSpot Marketing Hub

1.53%

146824

TikTok

1.11%

106503

Others

3.52%

336673

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (4796022 companies), 20 - 49 employees (1660789 companies), 10 - 19 employees (1376198 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4336308 (56.81%), United Kingdom with 750532 (9.83%), Germany with 510362 (6.69%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (95906), Social Media (68169), Digital Marketing (66008).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	7215344	75.42
2	Facebook	1370511	14.33
3	Instagram	390701	4.08
4	HubSpot Marketing Hub	146824	1.53
5	TikTok	106503	1.11
6	Adobe Marketing Cloud	72918	0.76
7	Ahrefs	43001	0.45
8	Agile CRM	31741	0.33
9	Marketo	28664	0.30
10	Yotpo	23704	0.25
11	Hootsuite	22485	0.24
12	Sprout Social	15572	0.16
13	monday.com	15138	0.16
14	Salesforce Marketing Cloud	11703	0.12
15	OneAll	11359	0.12
16	iContact Email Marketing	4396	0.05
17	Buffer	3945	0.04
18	Cision	3848	0.04
19	Universe	3070	0.03
20	Meltwater	3053	0.03
21	NiceJob	2439	0.03
22	Sprinklr	2343	0.02
23	Wishpond	2257	0.02
24	Kentico	2205	0.02
25	Qzzr	2191	0.02
26	Marketing 360	2067	0.02
27	Zoho Social	1843	0.02
28	Powtoon	1831	0.02
29	TweetDeck	1684	0.02
30	Crimson Hexagon	1548	0.02
31	Synup	1349	0.01
32	Brandwatch	1326	0.01
33	GetSocial	1261	0.01
34	Justuno	1083	0.01
35	LinkedIn Premium	888	0.01
36	Uscreen	871	0.01
37	TINT	843	0.01
38	BuzzSumo	830	0.01
39	Lithium	685	0.01
40	Tagboard	683	0.01
41	Sendible	608	0.01
42	Perch	604	0.01
43	Janrain	577	0.01
44	Stackla	533	0.01
45	SocialEngine Cloud	523	0.01
46	Clubhouse	521	0.01
47	Qualifio	520	0.01
48	Mention	494	0.01
49	Agorapulse	433	0.00
50	NetBase	416	0.00
51	Spredfast	395	0.00
52	ONEsite	391	0.00
53	Easypromos	310	0.00
54	StoreYa	290	0.00
55	Percolate	278	0.00
56	BuzzStream	261	0.00
57	Marin Software	257	0.00
58	Newscred	251	0.00
59	CoSchedule	244	0.00
60	Simply Measured	244	0.00
61	uStudio	228	0.00
62	Apptus	218	0.00
63	Clarabridge CX Social	214	0.00
64	Falcon.io	198	0.00
65	Acquisio	162	0.00
66	Oktopost	158	0.00
67	SocialFlow	158	0.00
68	LoginRadius	142	0.00
69	Audiense	130	0.00
70	GoBig, Inc.	130	0.00
71	TapClicks	127	0.00
72	Digitaleo	123	0.00
73	AgencyAnalytics	119	0.00
74	NUVI	116	0.00
75	Sniply	98	0.00
76	ReviewTrackers	98	0.00
77	Viewbix	87	0.00
78	eClincher	84	0.00
79	PromoRepublic	81	0.00
80	quintly	80	0.00
81	Sked Social	72	0.00
82	Hearsay Social	71	0.00
83	Yodle	62	0.00
84	SocialPilot	58	0.00
85	Bottlenose	55	0.00
86	LeadsBridge	54	0.00
87	Digital Air Strike	54	0.00
88	Tour Builder	44	0.00
89	Zoomph	42	0.00
90	Locowise	42	0.00
91	SalesSeek	34	0.00
92	Mediatoolkit	34	0.00
93	Kontentino	30	0.00
94	InfoCaptor Dashboard	29	0.00
95	SocialOomph	24	0.00
96	Send Social Media	24	0.00
97	Awario	22	0.00
98	Aitarget	20	0.00
99	emfluence	16	0.00
100	Qwaya	15	0.00
101	inboundli	13	0.00
102	Reputology	12	0.00
103	Post Planner	11	0.00
104	CrowdControlHQ	10	0.00
105	Kompyte	10	0.00
106	Storefront Social	10	0.00
107	Social Ads Tool	9	0.00
108	SMhack	9	0.00
109	Zuberance	8	0.00
110	AdStage	8	0.00
111	MavSocial	6	0.00
112	Geotoko	6	0.00
113	Hopper	6	0.00
114	Allin1Social	6	0.00
115	ATOMIZED	5	0.00
116	Pixelshop	5	0.00
117	ProWorkflow	4	0.00
118	POSTOPLAN	4	0.00
119	LeadSift	2	0.00
120	IdealPath	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.