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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2024, over 1,104,922 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 910,714 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.48% of market share, HubSpot Marketing Hub with 9.44% of market share, Klaviyo with 7.60% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (27,894), Digital Marketing (22,151), Social Media (18,879).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

1554622

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2024

Over 1554622 companies are using Marketing Automation Platforms tools. MailChimp with 41.48% market share (644857 customers), HubSpot Marketing Hub with 9.44% market share (146824 customers), Klaviyo with 7.60% market share (118170 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.48%

644857

HubSpot Marketing Hub

9.44%

146824

Klaviyo

7.60%

118170

Intercom

5.08%

79039

ActiveCampaign

3.45%

53659

Others

32.94%

512073

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (786536 companies), 20 - 49 employees (380020 companies), 10 - 19 employees (277379 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 910714 (60.04%), United Kingdom with 163734 (10.79%), Canada with 93190 (6.14%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (27894), Digital Marketing (22151), Social Media (18879).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	644857	41.48
2	HubSpot Marketing Hub	146824	9.44
3	Klaviyo	118170	7.60
4	Intercom	79039	5.08
5	ActiveCampaign	53659	3.45
6	AdRoll	46378	2.98
7	Pardot	35943	2.31
8	OptinMonster	33912	2.18
9	Agile CRM	31741	2.04
10	MailerLite	28770	1.85
11	Marketo	28664	1.84
12	ConvertKit	18584	1.20
13	Drift	15083	0.97
14	Infusionsoft	14976	0.96
15	SharpSpring	14573	0.94
16	ClickFunnels	13129	0.84
17	WordStream Advisor	12398	0.80
18	Salesforce Marketing Cloud	11703	0.75
19	AWeber	11437	0.74
20	Zumvu	8750	0.56
21	RD Station	8496	0.55
22	Braze (Formerly Appboy)	8364	0.54
23	Drip	8012	0.52
24	PushOwl	6986	0.45
25	SendPulse	6097	0.39
26	Salsa Labs Nonprofit Marketing	5772	0.37
27	Autopilot	5178	0.33
28	Email It	5141	0.33
29	Launchpad	4820	0.31
30	Workfront	4412	0.28
31	iContact Email Marketing	4396	0.28
32	Sleeknote	4324	0.28
33	Benchmark Email	4127	0.27
34	SugarCRM	4074	0.26
35	Wisepops	4003	0.26
36	Omnisend	3966	0.26
37	Kartra	3942	0.25
38	Act-On	3912	0.25
39	WalkMe	3261	0.21
40	ONTRAPORT	2889	0.19
41	Nosto	2791	0.18
42	Simpleview	2716	0.17
43	Visitor Queue	2489	0.16
44	NiceJob	2439	0.16
45	Instapage	2351	0.15
46	Bizible	2340	0.15
47	Beamer	2335	0.15
48	Wishpond	2257	0.15
49	Cliengo	2228	0.14
50	Salesfusion	2207	0.14
51	Qzzr	2191	0.14
52	Sailthru	2139	0.14
53	Marketing 360	2067	0.13
54	Deadline Funnel	2049	0.13
55	Moosend	1924	0.12
56	GoSquared	1826	0.12
57	dotmailer	1802	0.12
58	Entrata ILS Portal	1753	0.11
59	Appointedd	1591	0.10
60	Exponea	1488	0.10
61	Force24	1436	0.09
62	Campaigner	1364	0.09
63	iZooto	1361	0.09
64	MasterBase	1055	0.07
65	smoove	1029	0.07
66	Iterable	1022	0.07
67	Viral Loops	900	0.06
68	Encharge	894	0.06
69	CommuniGator	804	0.05
70	LeadsRx	780	0.05
71	Hatchbuck	762	0.05
72	ActiveDEMAND	709	0.05
73	Supermetrics	701	0.05
74	Appforma	693	0.04
75	Boomtrain	675	0.04
76	LeadLander	631	0.04
77	Mailrelay	627	0.04
78	Frederick	613	0.04
79	Upsales CRM	609	0.04
80	Referrizer	598	0.04
81	EngageBay	582	0.04
82	Webtrekk	559	0.04
83	CallidusCloud	521	0.03
84	IBM Omni Channel Marketing (Unica)	516	0.03
85	Sarbacane	499	0.03
86	FreshMail	472	0.03
87	MyGuestlist	437	0.03
88	Siteglide	434	0.03
89	OptimalBlue LoanSifter	433	0.03
90	LeadSquared	429	0.03
91	ActiveTrail	428	0.03
92	Localytics	422	0.03
93	Pageflex Pando	408	0.03
94	Envoke	400	0.03
95	Lead Liaison	399	0.03
96	Plezi	398	0.03
97	eSputnik	397	0.03
98	Optimove	387	0.02
99	Action Recorder	369	0.02
100	bpm'online marketing	365	0.02
101	ContactPigeon	360	0.02
102	Nextiva	351	0.02
103	GreenRope	349	0.02
104	Greenrope Journeys	341	0.02
105	Affise	335	0.02
106	LeadFox	327	0.02
107	Kapost	320	0.02
108	Retargeting	319	0.02
109	Net Atlantic	298	0.02
110	Metadata.io	294	0.02
111	ShippingEasy	291	0.02
112	Percolate	278	0.02
113	Audience.to	258	0.02
114	Mautic	247	0.02
115	Remarkety	245	0.02
116	Hunter	245	0.02
117	CoSchedule	244	0.02
118	Pure360	244	0.02
119	Bannerflow	242	0.02
120	Oracle Responsys Interact	241	0.02
121	Silverpop	224	0.01
122	Passle	215	0.01
123	Bizo	206	0.01
124	Vuture	203	0.01
125	Dialog Insight	203	0.01
126	RecastAI	188	0.01
127	Jifflenow	182	0.01
128	Allocadia	181	0.01
129	GrooveJar	172	0.01
130	Fresh Relevance	165	0.01
131	Wigzo	159	0.01
132	Delivra	158	0.01
133	Oktopost	158	0.01
134	Conversio	147	0.01
135	Tenfold	146	0.01
136	Xtremepush	139	0.01
137	BrandMaker	137	0.01
138	Sendloop	136	0.01
139	Maropost Marketing Cloud	131	0.01
140	GoBig, Inc.	130	0.01
141	Digitaleo	123	0.01
142	AgencyAnalytics	119	0.01
143	SAS Marketing Automation	119	0.01
144	TechValidate	118	0.01
145	Sugar Market	118	0.01
146	BEYABLE	111	0.01
147	ProProfs Survey Maker	108	0.01
148	Microsoft Dynamics 365 Marketing	106	0.01
149	SyncApps	102	0.01
150	SALESmanago Marketing Automation	101	0.01
151	Skyword	100	0.01
152	Miin	97	0.01
153	ActiveConversion	91	0.01
154	Rejoiner	90	0.01
155	Movio	85	0.01
156	eClincher	84	0.01
157	BySide	81	0.01
158	Listagram	80	0.01
159	UserEngage	79	0.01
160	Personyze	78	0.01
161	Como	78	0.01
162	Digioh	75	0.00
163	Optmyzr	75	0.00
164	Planable	71	0.00
165	User.com	71	0.00
166	LeadByte	69	0.00
167	SalesGenius	69	0.00
168	eTrigue	66	0.00
169	InTouch	65	0.00
170	Yodle	62	0.00
171	Localist	60	0.00
172	ReachEdge	59	0.00
173	Mailigen	55	0.00
174	Leanplum	53	0.00
175	Ranked SEO	53	0.00
176	BigMarker	52	0.00
177	Automational	52	0.00
178	366 Degrees	51	0.00
179	QGraph	50	0.00
180	atEvent	49	0.00
181	Colabo	47	0.00
182	crmboost	46	0.00
183	LeadMaster	46	0.00
184	Net-Results	45	0.00
185	Inkit	45	0.00
186	JumpCrew	45	0.00
187	Carts Guru	44	0.00
188	Genoo	43	0.00
189	Leadsius	43	0.00
190	ConnectAndSell	41	0.00
191	JangoMail	38	0.00
192	Katabat	38	0.00
193	Amazingmail	37	0.00
194	EverString	36	0.00
195	Prisync	36	0.00
196	Makesbridge	36	0.00
197	INinbox	35	0.00
198	MOBIT	35	0.00
199	Wired Plus	35	0.00
200	RedEye	35	0.00
201	Picreel	34	0.00
202	SalesSeek	34	0.00
203	MatchCraft	34	0.00
204	Zaius	33	0.00
205	Oempro	33	0.00
206	4Cite	33	0.00
207	Bungee	32	0.00
208	SalesNexus	32	0.00
209	SalezShark	32	0.00
210	Synergy 8	32	0.00
211	Pyze	31	0.00
212	SocialBee	31	0.00
213	SeedLogix	31	0.00
214	NetProspex	29	0.00
215	Fulcrumapp	29	0.00
216	Boingnet	27	0.00
217	Mailify	26	0.00
218	Marketing1by1	25	0.00
219	Venntive	25	0.00
220	Marera	24	0.00
221	Contactually	23	0.00
222	Synerise	23	0.00
223	Radius	23	0.00
224	Traqli	23	0.00
225	Resulticks	23	0.00
226	SimplyCast	21	0.00
227	Inspired Mobile	21	0.00
228	Triggerbee	21	0.00
229	Platformly	21	0.00
230	Infer	19	0.00
231	Kutenda	18	0.00
232	Retainly	17	0.00
233	Voucherify	17	0.00
234	Real Magnet	17	0.00
235	GleanView	16	0.00
236	emfluence	16	0.00
237	Big Purple Dot	16	0.00
238	Loyalistic	16	0.00
239	Direct Mail Manager	15	0.00
240	Lead Guerrilla	15	0.00
241	OptiMine	15	0.00
242	ExpertSender	15	0.00
243	Mothernode CRM	14	0.00
244	Antavo	14	0.00
245	Markitude	14	0.00
246	Captavi	14	0.00
247	REES46 eCommerce Marketing Personalization Suite	14	0.00
248	DeskGod	13	0.00
249	Webpower	12	0.00
250	Click2Mail Mailing Online	11	0.00
251	Post Planner	11	0.00
252	Propago	11	0.00
253	ReadPeak	11	0.00
254	SutiCRM	10	0.00
255	REES46	10	0.00
256	Experiture	10	0.00
257	SmartMessage	10	0.00
258	Ungapped	10	0.00
259	Usermind	9	0.00
260	MoonMail	9	0.00
261	hubsell	9	0.00
262	Linked Helper	9	0.00
263	Webmecanik	8	0.00
264	Amplero	8	0.00
265	eMailPlatform	8	0.00
266	Aline	8	0.00
267	OpenBack	7	0.00
268	Marketfox	7	0.00
269	BrandSpot	7	0.00
270	Mailendo	7	0.00
271	Impactia	6	0.00
272	Gold Lasso	6	0.00
273	IBM Customer Experience	6	0.00
274	Captavi Platform	6	0.00
275	Antics DMS	6	0.00
276	Geotoko	6	0.00
277	Pipz	6	0.00
278	ChannelNet	6	0.00
279	MindFire Studio	6	0.00
280	Dashcord	6	0.00
281	Systeme	6	0.00
282	C2CRM	5	0.00
283	searchfuse	5	0.00
284	iPresso	5	0.00
285	VYPER	5	0.00
286	Wemark	5	0.00
287	erxes Inc	5	0.00
288	Adapti	5	0.00
289	Uzeli	5	0.00
290	Missinglettr	5	0.00
291	Aritic PinPoint	5	0.00
292	EverThere	4	0.00
293	Carrrot	4	0.00
294	Hypegrowth	4	0.00
295	SendOut	4	0.00
296	Ampliz Marketing Software	4	0.00
297	Email List Verify	4	0.00
298	Mariana	4	0.00
299	Zymplify	4	0.00
300	FunnelMaker	3	0.00
301	AD-Pure	3	0.00
302	WinningWare QuickLaunch	3	0.00
303	PUBLITRAC	3	0.00
304	Womplify	3	0.00
305	MediaVoice by Polar	3	0.00
306	SAM.ai	3	0.00
307	Agilic	3	0.00
308	LiveTechnology	3	0.00
309	Direxxis	3	0.00
310	AllProWebTools	2	0.00
311	BuzzBoard	2	0.00
312	IdealPath	2	0.00
313	ConvergeHub	2	0.00
314	PostHelpers	2	0.00
315	Real Strategic	2	0.00
316	Indition	2	0.00
317	Wylei	2	0.00
318	Plainflow	2	0.00
319	SmartNotify Me	2	0.00
320	Vibetrace	2	0.00
321	Hiplay	2	0.00
322	Fyoosion	2	0.00
323	TruCadence	2	0.00
324	Limelight Platform	2	0.00
325	Indition Customer Relationship Automation	2	0.00
326	Automatr	2	0.00
327	Eightfold Logic	2	0.00
328	Beeketing for Shopify	2	0.00